• To be a premier Vietnam leader in the processing and sale of quality diamonds by implementing our core 4 Ps:
  • Passion: We passionate about diamond and opportunity to share our common passion.
  • Performance: Driven by the passion, this is paramount to accomplish our commitment and aspire to deliver the BEST.
  • Principle: We provide excellent and trusted business practices drive by our value culture.
  • Partnership: We create and nurture partnerships with employees, customers and business partners. We believe your business is our business.


  • Be the most trusted supplier in gems & diamond industry.
  • – Provide the highest quality product and excellent service to satisfy our customer’s need.
  • – Integrate the most innovative technology in our production to enhance efficiency, boost quality and reduce costs
  • – Make opportunity to grow brands and to help customer through innovative partnerships
  • – Provide good working environment and treat our employees with respect. We believe that a happy workforce is the best guarantee for quality

10 points of Core Value Culture

  1. Be Responsible
  2. Be Talented
  3. Respect People
  4. Be Grateful
  5. Create Fun and a Little Weirdness
  6. Be Free to Speak and Willing to Be Wrong
  7. Be Transparent
  8. Succeed
  9. Teamwork
  10. Be Empathic